This was one of my earliest explorations into AI-generated imagery, and the ambition was to completely transport the viewer into winter. A full sensory world of alpine landscapes, frost-covered windows, and ice-cold air you could almost feel.

Working across Comfort, Surf, Cif, and Domestos, I placed each product into richly constructed winter environments.

At this stage in AI's development, getting the product to sit convincingly within a generated scene was the core creative challenge and it laid the groundwork for everything I went on to do with AI after it.