In 2025, Unilever launched Comfort's new Pure Heaven Scent range with one of the UK's most in-demand influencers, Molly-Mae. The partnership was built on a genuine fit, Molly is a mother to young daughter Bambi and has always been vocal about her preference for sensitive products. This wasn't a forced brand deal, It was a natural story, and our job was to tell it in a way that felt exactly that.

I was briefed to create a best-in-class campaign balancing the product's gentle properties with its luxury fragrance credentials. Working alongside the creative lead and the social team, we developed a soft, sensitive, and premium aesthetic across every asset. I worked across the full campaign lifecycle, from concepting the campaign's storytelling and art direction, creating AI storyboards, through to retouching, video editing, and delivery across POS, Amazon, paid social, OOH, and YouTube.

Social was central to the campaign. I shaped the creative vision through colour grading and editing content into longer-form organic videos and paid cutdowns across UK and Ireland markets.

The animated billboard I produced was later featured in Molly-Mae's documentary and trailer, extending the campaign's reach well beyond its original footprint.