Cif, what dirt?

We’re addressing human behaviour but really we’re promoting the Cif Infinite for disinfecting invisible germs. We focus on authentic human behaviour and humour rather than idealised cleaning scenarios to drive mental availability.

I worked alongside my creative team to concept and product these asset (you may see me featured!)

Results: Across Tiktok Spark Ads, TikTok In-Feed and Meta. 14.75M impressions, reached 7.77M people, 5 second VTR reaching 25% and 6.6% engagement rate.